Meet the Team

Here at The Fresh Collective, we will provide you with the very best content strategy, content creation, and content marketing tailor-made for your specific needs. Accordingly, we have relationships not only with major brands across the U.S. but also the very best creative talent in the world. 

We have a team of expert freelancers on hand to help implement your brand's strategies, and we custom pick the best matches for your needs. Then, Lora and Ally are intimately involved with every step of the process to ensure that The Fresh Collective not only meets but exceeds your growth goals.

Lora Sickora - content marketing services

  • Co-Founder & Content Director

    Before co-founding The Fresh Collective, Lora spent 14 years in the world of content marketing, including management, acquisitions, and creation. Specifically, she spent 10 years in the publishing industry, acquiring, writing, and editing bestselling books and online courses. During this time, Lora learned the art of SEO, direct marketing, and copywriting and worked with subject matter experts to reach new and various audiences through expansive marketing campaigns that influenced millions of customers. Lora lives and works in the Atlanta metro area.

Allison Eddy - content marketing services

  • Co-Founder & Creative Director

    Allison has more than 10 years of experience as an art director and graphic designer who specializes in print, web, packaging, and brand design. With her background in marketing and branding, she delivers a truly unique perspective on how design impacts a brand’s success. To date, Allison has worked with some of the nation’s leading brands. (You can even find her innovative designs on your local store shelves!) Allison lives and works in Buffalo, NY.

  • “

    I've reviewed the brand deliverables and they look great!! I’ve enjoyed working with you and your team on this project and hope we can continue to build upon the great efforts to date!

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  • “

    I hired Allison to design my new logo. She listened intently to my vision and goals and helped bring my idea to life. She was professional and had excellent and quick turnaround! I would highly recommend Allison for her talent in Graphic Design and her ability to listen and deliver finished product.

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  • “

    Lora is an exceptional developmental editor, and it was truly a pleasure to work with her. She was always available to answer questions and willing to go the extra mile to ensure that the project went smoothly. I hope that if I work on another project like this one, Lora is the editor.

    ”

  • “

    What an amazing job that you two have done building my website!! Thanks so much and looking forward to future projects!

    ”

  • “

    My patients are all starting to comment on my social media—telling me how helpful it is and how I must be helping other people. Thank you!

    “

Chat with Us

Book your complimentary 30-minute session with The Fresh Collective to get started today!